Lotiva Skin Care

Bloom From Within

Lotiva is a conceptual skincare brand developed, focusing on holistic beauty, conscious self-care, and emotional connection with the skin.
The project includes a complete brand ecosystem: logo design, visual identity, packaging, social media content, website, and mobile application design.=\he goal was to create a calm, premium, and timeless skincare experience that feels intuitive, respectful, and human-centered.

Concept & Idea

The core idea behind Lotiva is balance—between nature and science, softness and strength, ritual and simplicity. Inspired by the lotus flower, the brand represents renewal, calmness, and inner harmony. Instead of promising transformation or perfection, Lotiva positions skincare as a form of support and care, encouraging a slower, more mindful relationship with beauty.

Logo Design & Concept

The logo is inspired by a geometric lotus flower, symbolizing purity, growth, and resilience.
The combination of purple and green reflects a balance between calmness, creativity, and nature.

  • Purple represents intuition, femininity, and emotional depth
  • Green symbolizes nature, balance, and wellbeing

The geometric structure gives the logo a modern, refined character while preserving its organic meaning.

Packaging Design

The packaging system was designed with minimalism and flexibility in mind. Cylindrical cream jars and structured cardboard boxes were created as clean, logo-free mockups to allow the brand identity to adapt across products.

The focus was on:

  • Premium materials
  • Soft, neutral surfaces
  • Clear, functional forms

This approach allows the product itself to feel calm, honest, and sophisticated.

Visual Identity

The visual language of Lotiva is built around:

  • Soft natural lighting
  • Muted, calming color tones
  • Clean layouts with generous white space

Photography and mockups emphasize touch, texture, and atmosphere rather than perfection—reinforcing the brand’s emotional and sensory values.

Design Approach

The project followed a human-centered and emotion-driven design approach.
Each design decision aimed to reduce visual noise and create a feeling of trust, warmth, and clarity.

Key principles:

  • Simplicity over decoration
  • Emotional storytelling
  • Consistency across all touchpoints

Brand Applications

The brand identity was extended across multiple platforms, including:

  • Product packaging (jars, boxes)
  • Website landing page
  • Mobile application interface
  • Instagram campaign visuals
    and brochure

Each application was designed to feel cohesive while adapting to its specific context.

Instagram & Campaign Design

The Instagram campaign consists of four lifestyle-focused posts designed for storytelling and emotional engagement.

The visuals highlight:

  • Natural beauty
  • Everyday skincare rituals
  • Connection between skin, environment, and self

The campaign prioritizes atmosphere and feeling over product promotion.

Instagram Post

Real skin. Real moments.
Two women, one quiet pause — breathing, listening, and letting their skin rest.
Skincare doesn’t have to be loud to be powerful.
Sometimes, it’s simply about being present.

✨ Tag someone you share your self-care moments with

#Lotiva
#BloomFromWithin
#skin_care
#RealSkinRealLife
#HolisticBeauty
#WomenConnection
#MindfulSkincare
#SlowBeauty

Instagram Post

She didn’t come here to fix her skin.
She came to slow down, breathe, and care for it — gently.
Nature reminds us: growth doesn’t rush.

🌿 Save this post for your next slow moment

#LotivaRitual
#BloomFromWithin
#NatureAndSkin
#CalmBeauty
#SelfCareRitual
#HolisticSkincare
Bloom from within.
#Lotiva
#skin_care
#NaturalRitual

Instagram Post

This is not about the mirror.
It’s about the moment in front of it.
The quiet ritual.
The touch.
The care you give yourself every day.

🤍 Double tap if skincare is your daily ritual

#BloomFromWithin
#skin_care #real_women
#Lotiva
#SkinRitual
#EverydayCare
#MindfulBeauty
#RealWomenRealSkin
#SelfLoveRoutine

Instagram Post

When skincare becomes part of your lifestyle,
you carry it with you — in your confidence, your walk, your smile.
Light skin. Light mood.

👜 Follow us for more moments like this

#BloomFromWithin
#Lotiva
#LotivaLife
#ModernSelfCare
#ConfidenceInCare
#SkincareLifestyle
#WomenOnTheMove
#EverydayGlow

Outcome

This project resulted in a fully integrated skincare brand concept, demonstrating skills in branding, visual identity, packaging, and digital design.
Lotiva showcases my ability to:
-Build a cohesive brand system

-Translate abstract concepts into visual language

-Design across physical and digital touchpoints

The project reflects a strong focus on emotional design, storytelling, and thoughtful simplicity.